Venture Connect
One of the Southeast’s leading gatherings of founders, investors, and growth-stage companies. CED tapped Maxwell Design Co to develop a cohesive event identity and creative system that carried seamlessly across every touchpoint—from stage to screen to on-the-ground experience.
Client Needs
A high-visibility event bringing together founders, investors, and growth-stage companies required a creative direction that matched its caliber. CED needed a cohesive system that could scale across every touchpoint—from large-scale stage moments to detailed collateral—while reinforcing credibility and consistency throughout the experience.
Raised by companies who’ve been on stage
In-person Summit Attendees
Our Approach
We grounded the creative in architectural resonance, drawing from the DPAC venue’s grids, glass, and structural geometry. This translated into a flexible visual system of grid-based layouts, transparency, and layered depth—applied consistently across stage, screens, signage, and print.
The result was a cohesive, high-impact environment that reinforced clarity, openness, and structure—mirroring Venture Connect’s role as a hub for capital, connection, and innovation.
Outcomes
Transparency and depth carried through more than the visual system—it shaped the experience itself, creating openness, visibility, and easier connection throughout the event. The result: a more fluid, connected environment where ideas, capital, and people moved forward together.
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