Selerix
Selerix powers the technology behind millions of employee benefit decisions each year. As the company introduced new products, entered new markets, and accelerated growth, the brand needed to evolve just as quickly. Since 2024, we've partnered with the Selerix team as an embedded creative extension—building a flexible brand system that scales across product marketing, digital experiences, sales, events, and every touchpoint in between.
Client Needs
The logo had history. Everything around it needed a fresh perspective. As Selerix introduced new products and expanded marketing efforts, we transformed the surrounding brand into a cohesive design system—one that gave every campaign, webpage, presentation, event, and customer interaction a consistent, unmistakably Selerix feel.
years as embedded creative partner
creative assets and deliverables
Our Approach
Rather than reinventing what people already recognized, we built around it. Keeping the iconic red checkmark and core logo intact, we introduced modern brand updates with bold typography, vibrant gradients, custom iconography, illustration, photography direction, , and a flexible library of design elements that work seamlessly across print, digital, and product experiences.
Since then, we've become an embedded partner to the Selerix marketing team—shaping everything from website experiences and trade shows, to sales materials, campaigns, presentations, recruiting, email marketing, and day-to-day creative. Instead of isolated projects, every new piece builds on the last, creating a brand that grows more recognizable and cohesive over time.
Outcomes
The result is more than a refresh. Selerix now has a creative foundation that empowers its internal marketing team to produce high-quality work with greater speed and consistency, while giving the business room to introduce new products, campaigns, and digital experiences with confidence. And as the company continues to grow, we're still right here helping shape what's next.
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