Big Fish
An integrated PR, influencer, and marketing agency helping outdoor and active lifestyle brands earn attention, build community, and tell stories that matter. Their work is bold, thoughtful, and deeply connected to the industries they serve. It was time for their own brand to carry that same weight.
Client Needs
The team had outgrown their brand. While their reputation continued to grow, their identity no longer reflected the caliber of the agency or the creative thinking behind it. They needed a brand that could capture their adventurous spirit, differentiate them in a crowded market, and show prospective clients exactly what Big Fish is capable of.
Female-owned
Years of collaboration
Our Approach
We developed a brand from the ground up—creating a visual identity, website, and digital collateral that capture the spirit of the outdoors without falling into the expected clichés. Blurring the line between contemporary and classic, we take you on an enchanting journey through the wild. The brand balances rich color, layered texture, and editorial typography to create a world that feels adventurous, immersive, and unmistakably Big Fish.
Outcomes
A complete transformation gave them a brand worthy of the stories they tell. The new identity provides a more memorable platform for showcasing their work, attracting new clients, and sharing the meaningful vision behind their hustle — which has always been at the heart of the agency.
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